An amateur football team from Larissa in Central Greece, “Voukefalas”, has found an imaginative way to pay off debts amidst the economic crisis. The team has entered a sponsorship deal with the owner of two local brothels. Players now wear a bright pink uniform with the names of two of Madam Soula Alevridou's two establishments – “Villa Erotica” and “Soula's House of History”. Mainstream and social media [1], and even overseas media have featured the story [2].
Prostitution is legal in Greece, but government regulated. However, league organizers have banned the pink kit [3] during games, saying it “violates sporting ideals”.
This video from GiveMeFootball on YouTube tells the story: