The spot of the campaign, entitled “Falcao: A golden tiger”, contains images from the surroundings of the Vicente Calderón Stadium, where the traffic signs have been replaced by the picture of a tiger's head.
The video includes a musical background based on the famous song “Eye of the tiger” by Survivor, well known as the “Rocky III” movie theme. The version of the song that appears in the video is by Chiara Mastroianni.
The video concludes with the message: “Welcome to the Calderón: The house of the Tiger”.
The campaign has been well received among Colombians, who have been sharing [es] the spot and commenting the campaign on Twitter using the hashtag #UnTigreDeOro [es] (A golden tiger). Although most people have shown their enthusiasm [es], some express skepticism [es] about the Colombian's chances to achieve this honor facing footballers such as Lionel Messi and Cristiano Ronaldo, among others.
Tomás Chalela (@Tomastxa) [es] bewails the fact that Falcao is competing with Messi, whom he recognizes as a better footballer:
@Tomastxa: Falcao es un monstruo, pero no le alcanza para balón de oro. Tuvo la “mala suerte” de jugar en época de Messi que es mejor que todos, lejos.
@Tomastxa: Falcao is a genius, but that is not enough to become Ballon d'Or. He had the “bad luck” of playing in the times of Messi, who is by far the best of all.
Sebastián Bermeo (@SebastianBermeo) [es] supports Falcao and claims to be proud:
On the other hand, many users have made reference [es] on Twitter to the declarations of the ex football player Faustino Asprilla [es]: “it is almost impossible for Falcao to win the Ballon d'Or while at Atlético de Madrid”.
But among many Colombians the support to Falcao [es] continues increasing.
Meanwhile, Radamel Falcao (@FALCAO) [es] has expressed his gratitude on his official Twitter account: