Jamaica: In Whose Image?   · Global Voices
Matthew Hunte

Whose conception of Jamaican identity resulted in the decision to market our country in this colour-coded way?  Why are we still rubbing out black people from the big picture?  Or, at best, downplaying blackness?  Which Jamaica are we selling?  And who to?
Professor Carolyn Cooper writes about class, colorism, branding and ethnic identity in Jamaica.