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Trinidad & Tobago: Irresponsible Advertising

Categories: Caribbean, Trinidad & Tobago, Citizen Media, Media & Journalism, Women & Gender, Youth

“The new tagline for the rum’s advertisements was ‘When it pours, you reign.’ My brain exploded. Really? Show images of soaking wet, drunk-looking women, in a campaign that explicitly gives complete domination to the “you” to whom the ads appeal?” Lisa Allen-Agostini [1] wonders “what on earth [the advertising agency was] thinking.”