Trinidad & Tobago: Irresponsible Advertising  · Global Voices
Janine Mendes-Franco

“The new tagline for the rum’s advertisements was ‘When it pours, you reign.’ My brain exploded. Really? Show images of soaking wet, drunk-looking women, in a campaign that explicitly gives complete domination to the “you” to whom the ads appeal?” Lisa Allen-Agostini wonders “what on earth [the advertising agency was] thinking.”