Lebanon: Demotivational Humour on Facebook

Internet memes are just as popular in the Arab world as elsewhere. Recently a number of Facebook pages have been started about specifically Lebanese memes. In this post Global Voices interviews the creator of a page called “Demotivational Lebanon”.

Over a very short period of time Facebook pages with general themes such as “Lebanese Memes”, or more specific ones related to certain schools or universities, have become popular among Lebanese netizens. Global Voices has interviewed the creator of “Demotivational Lebanon: a demotivational page for demotivational country”, who identified himself as  “Youssef R., a 29-year-old demotivated yet angry citizen of a pseudo-nation called Lebanon”.

We are all one team – against the Lebanese people!

Global Voices (GV): How did you come up with the idea for the page?

Youssef R (YR): Months before creating the page, I discovered a type of internet meme called demotivational posters and quickly became addicted to browsing and collecting this type of poster. Then I thought, why don’t I start creating my own? So I started creating demotivationals featuring Lebanese politicians, pop stars and even Miss Lebanon and posting them on my own Facebook wall. My friends liked them and congratulated me. Later on, I learned about a page called Lebanese Memes and decided to create my own page.

I started creating new posters and posting them on the page, which quickly attracted a large number of fans who admired my efforts. Before long I stopped limiting myself to the Demotivational Poster format and started creating and posting all types of internet memes, such as the infamous Rage Comics. The page started with jokes about politicians, but then I decided to stop featuring politicians, and to tackle political, social and economic problems. It was an opportunity for me to express my anger over everything that is wrong in Lebanon using dark humor.

I get my inspiration from daily life in Lebanon. There are countless topics to address because the country is in dire need of reform. It is a country that risks sliding into a sectarian war at any given second. So I’m trying to raise awareness or at least express my anger and frustration, which a lot of fellow citizens share.

Planning to buy a house in Beirut? Please tell me which bank you will rob.

GV: Do you take the photos and do the designs yourself?

YR: I simply use Google to search for photos. I don’t have designer skills. I create the unsophisticated designs using one or a mix of the following tools: the simple design software Paint, a website called ragemaker.net for creating the Rage Comics you see everywhere on Facebook lately, and other online meme generators.

Civil war is more comfy in pyjamas – the only lesson that the Lebanese learnt from the civil war.

GV: Do you interact with visitors to the page? Have any expressed dislike for your messages?

YR: When the focus was on political figures, users used to engage in heated clashes, each defending his/her political idol, and sometimes cursing the page or its creator, but when I stopped featuring political figures and focused on issues that concern all Lebanese, fights among the users stopped and they started cursing the politicians and the political system itself, the real reason behind Lebanon’s problems. I sometimes take part in discussions. However, it is clearly mentioned in the page’s description that the page does not monitor, censor or take responsibility for user comments. Simply because I don’t have time to monitor the huge amounts of comments, given that I’m the only admin for the page.

By the way, users are allowed to send me their own demotivationals and memes and I post the ones I find creative and funny on the page’s main wall. Until now I have created 90% of the posts and other users have created only 10%. I’m looking forward to seeing a bigger contribution from the users.

I know he will steal from me, but I vote for him because he is from my religious sect.

GV: Have you thought of going beyond just a Facebook page ?

YR: That would depend on the circumstances; right now I don’t have such plans. However, I’m promoting and supporting certain causes on my page, such as freedom of expression, and trying to stand in the face of any injustice. I'm sharing the calls for protests and action on the ground. For example, the Lebanese authorities have recently detained and interrogated activists and comedians over graffiti they sprayed on Beirut’s walls. I try as much as I can to highlight these cases, defend freedom of expression and support the activists.

I think the Lebanese suffer from the Stockholm Syndrome. The Lebanese need to raise their voices. The amount of injustice in the country is unbearable. Sectarianism is preventing a real revolution in this country. The Lebanese must liberate themselves from the sectarian enslavement. They must stop thinking as sheep. The revolution does not necessarily have to be violent, it can start in the mind of every Lebanese.

Start the conversation

Authors, please log in »


  • All comments are reviewed by a moderator. Do not submit your comment more than once or it may be identified as spam.
  • Please treat others with respect. Comments containing hate speech, obscenity, and personal attacks will not be approved.