Africa: The New African Consumer · Global Voices
Ndesanjo Macha

Bankelele discusses a new report on the African Consumer: “It’s a useful road map for companies looking to understand future trends in Africa and offer lessons such as be online (Africa had more Google ad clicks than Western Europe), brands & quality matter, distribution is king, data is scare, respect country differences & act local, prepare for talent shortage, and expect to iterate (have dynamic execution).”