Africa’s story of mobile conquest & why utility beats ‘coolness’ [1]: “Why was MPESA [mobile-phone based money transfer service] such a success? Simply put – it was a necessity. Pre-MPESA (sounds like when someone asks ‘how did we ever survive without Google?’), people still had to do all the things that MPESA has enabled them to do.”
Kenya: Africa’s Story of Mobile Conquest
· Written by Ndesanjo Macha
Categories: Sub-Saharan Africa, Kenya, Development, Technology