Svetlana Gladkova of Profy comments on the launch of the first public blogging school in Chelyabinsk, Russia: “This state-funded not-for-profit nature of the school is particularly interesting because it looks like the authorities in Russia have not only realized the power of social media but have decided to influence it by teaching people to blog properly. And I can’t help but suspect that at least some of the graduates will be invited by those very authorities to blog in public on behalf of some institutions that might need improvement of their image in the eyes of the general public […].”