On Monday 5 September, 2011, the Moroccan government launched a campaign to showcase its “achievements” since attaining power. Posters and randomly sent SMS text messages praise the “gains harvested” after four years under the conservative government of M. Abbas El Fassi.
Makassib.ma (Makassib meaning Achievements), is a website dedicated to the campaign which comes only two months before parliamentary elections expected to be held on November 25, 2011. Moroccan Twitter users used the platform to mock their government's claims.
«لقد أصبح التويتو ما» -أي مستعملو التويتر المغاربة- هو الحزب المعارض الأول للحكومة» […] زوار هذا الموقع الاجتماعي، شنوا هجوما شرسا على الحملة التي أطلقتها الحكومة مؤخرا لتعداد إنجازاتها.
“The Moroccan Twittersphere has become the first opposition party against this government.” Twitter users launched a blistering assault on the government-led campaign aimed at showcasing its so-called achievements.
With a touch of humor and loads of sarcasm, Moroccan tweeters decided to dedicate a hashtag, #Makassib, to parody the alleged successes of their government. Here is a small sample of what they have been tweeting: