Russia: New Research Shows Almost No Gender Difference in Web Search Patterns · Global Voices
Alexey Sidorenko

‘Search activity of men and women is almost the same,’ says [ru] the new research of web search behavior by Yandex. Women search online a little more, add to search queries colors and locations. Men tend to use Latin script twice more often than women. Men search mostly about IT and technology, while women are more interested in relations, kids, and job opportunities.