Bras for a Cause is the first lingerie design contest of its kind in the Middle East. Launched on May 19th, the initiative aims to raise awareness and support women who are battling or have been treated for breast cancer. Selected designs (including some mastectomy bras designed specifically to enable woman who have had a breast removed to follow fashion trends) will be made and sold throughout the Arab world, raising funds for foundations. To follow this campaign, please click here, here and here.