In most recent emergencies, the new media proved to be a significant source of first-hand information. Although the Domodedovo bombing wasn't much different in this regard, the role of new media here was corroded by sophisticated manipulations.
Frustration with mass media coverage
Russian media reports on an attack in Moscow metro in 2010 and recent blast in Domodedovo International Airport raised a question if Russian traditional media are capable to provide adequate coverage of this type of events. In March 2010, bloggers already expressed their outrage [RUS] about the fact that most TV channels didn't stop entertainment programs with breaking news broadcasting. The same scenario repeated in Domodedovo.
Blogger Netdogg wrote [RUS] that the quality journalism in Russia was eliminated and replaced by relaxing PR. Famous blogger Alexey Navalny suggested [RUS] that the event symbolized the end of traditional media:
Прямо сейчас мы наблюдаем окончательную смерть телевидения и традиционных СМИ как источника оперативной информации в кризисной ситуации. Информационные агентства, радио и тот же телек. Все цитируют сообщения из твиттера. Первый раз я об этом подумал, когда там транслировались “события на Манежной”, сейчас это стало очевидно. Первые полтора часа есть только твиттер.
As described by Alexey Sidorenko, Twitter and other social media platforms provided a lot of first-hand information, photos and videos that were re-published and broadcast later by traditional media. Blogger Rokoto conducted [RUS] detailed analysis of media coverage of the Domodedovo attack and argued that with Twitter one could get information as fast as president. “Slon” news portal made comparative analysis and wrote [RUS] that “TV channels totally lost the first hour and a half when people found information, photo and video on the Internet.”
But the role of social media should be evaluated not only in terms of their impact on traditional media, but also its influenced on the content of the coverage.
The case of taxi drivers
One of the major stories circulated on social media was an allegation that taxi drivers raised prices [RUS] for a ride from the airport to Moscow. The information triggered not only angry reaction in the blogosphere, but also an active bloggers’ response. Hashtags #dmdhelp and #freetaxi were set up to organize help with transport and list of phone numbers of social media users who are ready to give a free ride to passengers were distributed online.
The first disproofs of this rumor appeared within the first minutes but were silenced by the bloggers’ rage towards taxi drivers.
Few hours later, popular blogger Rustem Adagamov (drugoi) published under a title “Civic solidarity” [RUS] a Reuters’ photo of three young ladies standing at the airport with hand-written signs: “Free ride to metro.” But Bloggers stated that the women were activists of the infamous Kremlin youth movement “Nashi.” Another well-known blogger Anton Nossik claimed [RUS] that the assistance to passengers was another PR action of the activists who already tried to use emergency situations for political purposes. Adagamov responded [RUS] by saying that any collective action made by a political group in Russia is labeled as a window dressing and people miss the fact that actual assistance from any person or a group is valuable. Others mentioned [RUS] that “Nashi” were not the only ones to offer help.
And still, the situation with the taxi drivers wasn't clear. One of the drivers who published his phone online and went to Domodedovo wrote [RUS] that the only calls that he received were either from journalists or contained threats. Ilya Varlamov went to Domodedovo and testified [RUS] that the highest price was not more than usual $100. Besides, he reported, “almost immediately, ‘Aeroexpress’ (the train from Domodedovo to Moscow – G.V.) offered a free ride to passengers.”
Идея: перевести гнев с ментов и чекистов, которые прососали теракт, на таксистов – могла сработать. И твитили нашисты, политонлайны
The idea: transfer the anger from police and security agencies that failed to stop the terrorist attack to the anger toward taxi drivers – it could work. And those who twitted (information about the increased prices – G.V.) were “Nashi” activists and Politonliners (propagandist social media aggregator – G.V.).
Barabanov acknowledged that he was not able to find any significant first-hand evidence to his claim. He explained [RUS] why the manipulation could be done easily, or one particular case could grow out of its proportion:
Журналисты-информационщики сегодня брали по максимуму и оперативно все и из соц.сетей. В такой запаре времени проверять нет.
Unbalance between traditional and social media
There is no proof that the story of taxi drivers was a political manipulation from the start. The perceived picture could be explained by the nature of the new media. The effect of the new media was so powerful because of the information vacuum caused by both mainstream media editorial policy (to minimize the coverage) and authorities’ information policy (to limit the access of media to the scene of the attack). On the other hand, we could see that social media (because of its personalized nature) tended to be dramatic and easily spread rumors and unverified information.
As Zyalt concluded [RUS]:
В блогах все обсуждают, как Твиттер заменяет СМИ. К сожалению, СМИ он не заменяет. […] СМИ просто не может дать в эфир сомнительную информацию, поэтому картинка там не такая яркая, как в блогах и Твиттере. Поэтому у многих создается ошибочное представление, что в СМИ недоговаривают всей правды, врут и умалчивают факты. Зато в Твиттере все пишут правду.
Coverage of the Domodedovo bombing not only revealed problems but also provided solutions. First of all, social media has a certain level of self-awareness. It not only covered the events, but also discussed the coverage. Moreover, we can see that some bloggers (e.g. Varlamov) made attempts to get more first-hand information on the spot.
But the self-accountability of social media can’t be sufficient for its sustainability as a news source. According to Anton Nossik, it has to be supported by traditional media:
Мы не будем узнавать новости из Твиттера ни сегодня, ни через 10 лет.
СМИ будут узнавать новости из соцсетей, и нам докладывать. На то они и СМИ. А Твиттер с Фейсбуком были, есть и останутся сырьём для их работы.
In Russia, the traditional media are not capable of fulfilling their duty as a tool of information balance. Despite the fact that in the time of emergency the demand for information is increasing, the Russian media, especially TV, made artificial efforts to minimize its role trying to reduce the psychological impact of the terrorist attack on the population. The idea that the media should stop to “make PR for terrorists by covering the attacks” [RUS] is popular not only among Russian authorities, but also among media consumers. But minimizing the coverage has quite opposite effects. It creates informational vacuum and leaves more space for Internet-based rumors which, in turn, increases panic and dramatization.
Plus, since the authorities limit the access of traditional journalists to the scene of the attack, the major source of visual information is user-generated content.
Not only traditional media, but also the authorities themselves did nothing to avoid information vacuum. In a country where the president and many officials use Twitter, one could expect that in the emergency situation these channels will be used to provide credible information when it is especially important. There is no doubt that any tweet that comes from official person with any information about the situation would be re-tweeted hundreds of times and it would provide some more certainty and balance.
While all government-Twitterers ignored this channel of information, the only “official” Twitterer to realize this was @KermlinRussia, popular president's fake account. Several minutes after the bombings, he ceased his ironic style and started to post real, verified and needed information.
Anton Nossik concluded [RUS] on a relatively optimistic note:
Что же касается телевидения — оно умерло не тогда, когда его бригада опоздала на 2 часа в «Домодедово». Оно умерло, когда захотело за нас решать, что мы хотим смотреть: новости, сериал или «Большую стирку». В 2011 году такие решения принимает зритель.
Aside from both old and new media, as well as authorities, the society, the fourth important actor, had influenced the observed media effects. The media problem is not only a matter of journalistic professionalism or the policy of the authorities, but also the problem of the society. In an emotional post angry-ksen described [RUS] the atmosphere of apathy among the majority of her Moscow friends:
Сегодня в Москве произошёл «очередной теракт». Это уже даже не новость. Это меньше, чем новость. Это – само собой, как сугробы зимой, отключенная вода летом, опаздывающие троллейбусы и стервозные продавщицы. Это не новость, потому что это нечто обыденное. Ну, взрыв. А у меня, между прочим, чайник кипит. Или мне, как говорится, чаю не пить? <…>Несколько человек посоветовали мне не смотреть новости, чтобы не портить себе настроение. Ещё несколько сказали, что новости всё равно не смотрят и посему настроение у них постоянно-стабильно великолепное.<…> Меньше умерло сегодня в Домодедово, чем нас уже давно неживых ходит по Москве.