elmefan3 criticizes the obsession of some Indonesians with whitening lotion products.
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Here’s something that has quite surprised me in Indonesia and East Timor! It’s funny for me because in Portugal (and all Europe, probably…) what people are looking for is exactly the opposite: lotion products to make skin artificially tanned! :) I guess it is human nature: not to be happy with what we have.
Have you seen the Indonesian cow placenta whitening cream?
danah boyd kicked off a debate on social media “whitening” advertising this year. Worth reading, and the comments: http://www.zephoria.org/thoughts/archives/2010/07/20/skin-whitening-tanning-and-vaselines-controversial-facebook-ad-campaign.html
Oh, Global Voices covered that in July as well. :-)
http://globalvoicesonline.org/2010/07/23/india-fair-lovely-and-facebooked/