Mexico: Miss Universe 2010 Gets All the Attention on Twitter · Global Voices
Andrea Arzaba

Among magnificent smiles, shining crowns and a cheering crowd, on Monday night Miss Mexico 2010 – Jimena Navarrete – won this year's Miss Universe contest at the Mandalay Bay Resort and Casino in Las Vegas, USA. As hosts Natalie Morales and Bret Michaels introduced different categories among the stunning contestants, Twitter users located all around the world shared comments with hashtags related to the topic (#missuniverse and the Spanish version, #missuniverso), showing their interest and support. Mexican Twitter users, particularly, displayed some amusing comments during and after the contest.
Jimena Navarrete, Miss Universe 2010. Photo by Guillermo Flores, flickr user memoflores, used under an Attribution-NonCommercial-NoDerivs 2.0 Generic Creative Commons license
Jorge Miranda (@Georgepogoda) suggested [es] Mexicans celebrate at the angel of independence monument, one of the most representative symbols of the capital, Mexico City:
Si gana la de México nos vamos al angel? #missuniverso
When the Mexican contestant was announced as the winner, tweets started emerging every second. This comment [es] was posted by Alex Torres (@psicoloco), as he mentioned two of the most important national news: the upcoming celebration of the “Bicentenario” (celebrating 200 years of  Mexican independence) and the new law that allows gay couples to adopt children:
“Bien! Tenemos #MissUniverso por 2da vez! Esto es para celebrar el #Bicentenario y las #BodasGay!”
Another user, Gilberto Ruiz (@gilber7), expressed cynically [es],
TENDREMOS NARCO! TENDREMOS VIOLENCIA!! NUESTRO GOBIERNO VALE MADREEEE!! PERO DE QUE SOMOS BONITOOOOOOS!!! LO SOMOS!!! #MissUniverso
As Navarrete was being crowned, other important events were taking place in the country. Just as Hugo Camacho (@hugocamacho) reported [es]:
Mientras la MEXICANA estaba siendo coronada como la #MissUniverso un terremoto de magnitud 6,4 sacudió la costa oeste de México.
Mexico's National Seismological Service (SSN) confirmed this information.
Antuan Diaz (@antuan_diaz) mentioned [es] Mexico's national football in this tweet:
11 hombres mexicanos de la selección no pudieron con la #WORLDCUP .. pero 1 sola mujer pudo con #MISSUNIVERSO Felicidades C:
Faviola Martinez (@favyprincess), like many others, showed [es] her excitement:
VAMOS por el MARIACHI y unos TEQUILAS para celebrar #MissUniverso
By contrast, Zayra Alvarez (@zay_alvarez) commented [es] on reactions to other situations where Mexicans are recognized around the world:
Cuando estudiantes del IPN o la UNAM ganan concursos mundiales de ciencia a todos les vale madres, pero no fuera #missuniverso porque ahí sí
Finally, Miss Universe 2010 showed [es] her enthusiasm through her personal Twitter account (@ximenaNR):
Gracias a todos …los amo!!!!! Los veo al rato!