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Cape Verde: Behind the Concept of National Branding

Categories: Sub-Saharan Africa, Cape Verde, Arts & Culture, Development, Ideas, Travel

Bloggers from Cape Verde have been discussing the originality of the logo which resulted from a national tourism branding competition: some say it lacks quality [1], others question its link with the national identity [2]. In response, designer Rafael Fernandes created a blog [3] to explain the concept.