Galvão Bueno [pt], a famous Brazilian narrator and broadcaster, was made victim of a huge twitter phenomenon when millions of twitter users told him to shut up during the 2010 World Cup opening show. The phenomenon soon became a worldwide joke.
CALA BOCA GALVAO stands for “Shut up Galvao”.
For many, Galvão Bueno is considered unbearable as a sports narrator although he is the official narrator of the Brazilian National Football Team and of the most important football and volleyball matches in Brazil since 1993 as well as of the Formula 1 races.
Blog do Pupa says:
Nem bem a Copa do Mundo começou e o narrador da TV Globo Galvão Bueno já começou a ser citado pelo público brasileiro. A expressão ‘Cala Boca Galvão’ virou hit do Twitter mundial durante a cerimônia de abertura da competição, que foi apresentada por ele e a jornalista Fátima Bernardes na África do Sul.
O público mostrou o descontentamento com o narrador e apresentador de tal forma que a expressão de desaprovo ao seu desempenho na cerimônia de abertura foi a líder do Trending Topic (TT) Brasil, termo que representa as palavras e/ou expressões mais abordadas no microblog no país.
The World Cup barely began and TV Globo's reporter Galvão Bueno is already being quoted by the Brazilian public. The phrase ‘Cala Boca Galvão’ became a worldwide hit of Twitter during the opening ceremony of the competition, which was presented by him and journalist Fatima Bernardes in South Africa
The public showed discontent with both narrator and presenter and the phrase expressing disapproval with his performance at the opening ceremony became the leader Trending Topic (TT) in Brazil, a phrase that represents the words and / or expressions discussed in the country's microblog.
In no time, “cala boca galvao” hitted the worldwide trending tpics and people from all over the world tried to understand what was going on.
shafiraaulyapn: who's CALA BOCA GALVAO ? @,@
LuizRedfield: o Brasil dominou o Twitter! CALA BOCA GALVAO em primeiro no Worldwide! O resto do mundo não tá entendendo nada!
Brazilian mass media and the international media are already talking about the phenomenon. Here's what @Maria_fro had to say:
maria_fro: Plena copa [ CALA BOCA GALVAO ] E [ BOCA GALVÃO ] enlouquecem os gringos:1º e 3º lugares no TT enquanto FIFA WORLD CUP E #WORLDCUP 5º E 6º!
On the joke, Junio Miranda explains:
Inicialmente, os usuários do twitter em outros países pensaram que o “CALA BOCA GALVÃO” tratava-se de uma campanha no Brasil pedindo proteção a uma ave em extinção. Um usuário do twitter nos Estados Unidos postou: “Galvão é uma ave muito rara no Brasil. CALA BOCA significa SAVE, os brasileiros estão muito tristes porque muitas GALVAOS morrem todos os dias”. E ainda: “CALA BOCA GALVAO, o mundo não pode viver sem esse pássaro!”. Outros perguntaram se era uma campanha da ONG ambiental Greenpeace: “Cala Boca Galvão é um novo projeto do Greenpeace?”Porém, quando os internautas de outros países descobriram que não se tratava de uma campanha ambiental dos brasileiros pedindo a proteção do “Cala Boca Galvão”, começaram a publicar no twitter: “CALA BOCA GALVAO não é uma ave rara no Brasil. Isso significa “Cala a boca Galvão” um locutor esportivo odiado por pessoas aqui em baixo”. Vejam que para se referir ao Brasil alguns gringos utilizaram a expressão “pessoas aqui em baixo”.
However, when people in other countries found that this was not a brazilian environmental campaign asking for the protection of the “Cala Boca Galvão”, they began publishing on twitter:” SHUT UP GALVAO is not a rare bird in Brazil. “Shut up Galvão” is a sports announcer hated by people down here.” See that when referring to Brazil some foreigners used the phrase “people down here”.
Brazilians spread that “CALA BOCA GALVAO” was not only a rare species of bird, but also that it was some kind of remedy and a new single from Lady Gaga. Some blogs actualy believed that “Cala Boca Galvão” was, for real, a new single.
Juliana Weis says:
Outra explicação, não menos sádica, mas menos usada, é de que “CALA BOCA GALVAO” é a nova música de Lady Gaga. Só que essa versão não ganhou tantos adeptos quanto a do pobre pássaro ameaçado. Mas o pior (ou melhor) de tudo, os gringos aderiram. O “CALA BOCA GALVAO” invadiu o site e virou piada entre os brasileiros: “Se o Galvão é um passarinho de acordo com os gringos… seu canto é insuportável”, brincou um twitteiro chamado @Pedrocost.
The famous Brazilian writer, Paulo Coelho, was among some of the jokers:
paulocoelho: CALA BOCA GALVAO is the Brazilian version of a homeopathic remedy SILENTIUM GALVANUS
And the joke still continues as the Brazilians keep trying to “explain” what “CALA BOCA GALVAO” means. See some twitter reactions:
BrazilianMcFly: News: CALA BOCA GALVAO is the new single of Lady Gaga in Spanish rythm about a brazilian bird in extinction.
TheMusicDude: “Essa parada de CALA BOCA GALVAO é a maior piada interna da história mesmo. Um país inteiro rindo e o resto do mundo sem entender nada”.
instanTKarmax: “After Alejandro, Lady Gaga will launch her new single CALA BOCA GALVAO, which promises to become another worldwide success.”
taianetai: #nowplaying Lady Gaga – CALA BOCA GALVAO EXPLICIT VERSION
nandoaires: CALA BOCA GALVAO Foundation will give US$ 0,31 for each tweet mentioning CALA BOCA GALVAO. Save the birds, RT.
nicholashf12: So what is the meaning of CALA BOCA GALVAO??? That's such a horrible nome for a Lady Gaga's song. I won't buy it, even for any bird's sake!
Antonionuneskd: Quem acha que devemos entrar pro Guiness por enganar o mundo dá RT . CALA BOCA GALVAO
JonCardoso: Gente, o Brasil é muito criativo! CALA BOCA GALVAO
Twitter user Ana explains the gerenal feeling of brazilians rigth now:
Analaus: O Twitter é de graça; Digitar é de graça; Ler é de graça; Ver o mundo se perguntando ” Who is CALA BOCA GALVAO ” #Nãotempreço
An Orkut community [Orkut is the most used social community in Brazil] was created with, so far, 400 members and also a twitter account @calabocagalvao and a twitter account for the “Galvao Bird foundation”: @galvaoinstitute
66 comments
I’d like to know what Galvão Bueno thinks about all this posts about him. He is acquiring a global success he has never imagined…
He made a joke himself about it. He said he talks too much, and Ayrton Senna would get into the shut up campaign if he was alive.
And of course… even Hitler has his own opinion about it… http://www.youtube.com/watch?v=dMUrTIvG-Qo&feature=autofb
Retweet CALA BOCA GALVAO and save the birds.
kkkkk
@jefferson_az
cala boca galvão é uma campanha muito séria.
Galvão is real, it is a bird!!!! Is a stupid bird, talkis, talks, and never shut up!!!! Let the Darwin Theory works. It must die!!!!
And the other bird too… The rare bird the Neves Bird, a bird who lives on snow, in the Argentina place. The Neves bird is other stupid biord, who must die!!!! Talki, talk, you don’t live with one Galvão and one Neves in the same place. Never!!!
Hey, don’t mess with this campaing! The Galvao bird is real! A stupid bird that never stops to talk! Please, help us to set free this stupid bird! SET THEM FREE!
Even if it is huge joke, actually, it is a way to fight against what this television network demand us to watch. Until now, i’ve never seen this kind of rebellion against the most powerful TV – the Globo TV.
It could be used wisely, but turns out that for most people is just a joke.
I wish we could fight corruption and claim our rights just as enthusiastic.