Every year, on March 25, 2010, people in hundreds of cities around the world meet together offline to rally around the important cause of Concern Worldwide by hosting local events to have fun and create awareness. Through this, it is estimated that the money will provide an education to about 72 million children around the world who are not enrolled in schools.
Social media websites like Twitter and Facebook were used to raise awareness for the event.
This year, hundreds of people thronged Twestival Singapore, which was held at Brewerkz Riverside Point, with the microbrewery restaurant donating 10% of of the night's revenue. Other sponsors included the Singapore Civil Defence Force which provided first-aid kits as door gifts and Lenovo Singapore, which provide laptops onsite for guests to make their donations.
The event was an absolute success and according to Singapore social media blog, Penn Olson, Singapore was one of the top contributors in the total funds raised worldwide:
Singapore, top 10 nations in total funds raised and top 3 in amount raised per 1000 inhabitants
….we are proud to say that TwestivalSG 2010 raised USD 6112.41, excluding all the other sponsorship figures for Concern Worldwide. With the help of cities all over the world, Twestival Global raised more than USD 300,000 this year!
Online Media Gazette, a blog that covers the latest in social media and technology news from an Asian perspective was amazed at the huge turnout:
TwestivalSG's Twtvite page and Facebook event page had only 77 and 96 respectively, who RSVPed for the event but the turnout yesterday was a resounding success where more than 160 people showed up to have fun, network and donate towards this greater cause.
The event was also reported on CNNGo, CNN's Asian based blog. It wrote that Singapore's Twitter community was out in force that night:
It's funny if you stop to think about how a simple micro-blogging tool like Twitter has brought people from all walks of life together. And this past March 25, the gathering power of Twitter is nowhere more evident than at Brewerkz Riverside Point, where Twestival Singapore 2010 was in full swing.
With laptops and mobile phone out in force, a make-shift photo booth in the back and pints of foamy beers sloshing their way around the private room, the local Twitter community was doing their bit to raise funds for Concern Worldwide, an international humanitarian organization dedicated to reducing suffering and ending extreme poverty.
More pictures of TwestivalSG can be found here