Japan: What to do with “Media Arts”

For a nation working to capitalize its “soft power”, what is the role of anime and manga culture in governmental policies? The official answer is that anime, manga and digital art is both an important heritage and high-growth industry, requiring an official hub for preservation and presentation. Throw in a prime minister intent on leveraging his image as a manga enthusiast into something, and we have one tentatively titled “National Center for Media Arts” on our hands.

It's hardly a new idea to build an institute to preserve and present the “media arts”, as the Japan Times tells us. However, this one comes with a 11.7 billion JPY price tag approved in the government's FY2009 supplementary budget. It was only until Democratic Party of Japan President Yukio Hatoyama called the Center “a national manga cafe” that the project started to receive attention. Anime Dream gives the timeline in a Japanese animation industry roundup.

'Gundam Takes Tokyo' by flickr user Ame Otoko

‘Gundam Takes Tokyo’ by flickr user Ame Otoko

In a post titled “So pointless it's comical“, the ever articulate Ampontan puts it like this:

Let’s be clear about this: This project is a perfect illustration of what people mean when they say they want to smash the Kasumigaseki bureaucracy. Japan’s infamous Iron Triangle still exists. The three legs of the triangle are the bureaucracy, the legislature, and industry, and they’ve formed a unit for their mutual enrichment at the expense of the taxpayers. People usually associate the Iron Triangle with public works projects, including highways and bridges to nowhere, but this plan demonstrates there is no limit to the imagination of bureaucrats with nearly unlimited public funds at their disposal.

Blogger hannoumita compares the proposed Center to New People World, the new Japanese pop culture-themed entertainment complex in San Francisco, and the national Musée de la Bande Dessinée (Comic Strip Museum) in Angoulême.



Instead of purely debating the merits of a “Hall of Manga”, we tend to refer to it alongside other political issues like the pension system and unemployment. Looking at what's going on in France and the United States, I'm not sure if this is the way I want to see the “birthplace” of manga, so to speak, act.

I think we should examine the issue on its own, but perhaps our society doesn't have the latitude for that at the moment.

Matt Alt at AltJapan writes about how some Japanese animators are opposed to the establishment of such a pricey and overbearing facility. Hiroshi Odagiri at Wired Vision [ja] points out that cultivating culture as art, and cultivating entertainment for the masses as an industry are two very different things.

Syou Hayama at “Otaku Products Laboratory plus” crafted a reply to the public call for opinions from the Agency of Cultural Affairs [ja], proposing that the Center include all media pieces produced in Japan.


  • 日本国内で生産されたメディア作品は、すべて収蔵する
  • 収蔵した作品は、原則誰でも観覧できる


Basic idea

  • that all media pieces produced within the country be collected
  • anybody is free to view works within the collection

Not all pieces are commercially successful, so I'd like for there to be a place that will play or present valuable works, even if they are minor ones. For example, it would be wonderful if the Center offered weekly viewings of television series that have already ended.
In addition, it doesn't have to be all “respectable”, so pieces like “Cream Lemon”, which is categorized as lolita porn, should be available for viewing to anyone who goes through an official registration process. There must be no discrimination against works just because they are banned for people under eighteen.

Blogger mojix agrees with Tokyo University Professor Yasuki Hamano that “the Center will be a great asset to the country in a hundred years” but proposed that:



Art in general, not just manga, is better off being protected by civilians with passion rather than by the government using taxes. This is because the value of art is difficult to determine, and I don't think the government is capable of making the right judgments. Even if they take action, the government will rely on civilian expert anyway, so there's no reason for them to intermediate in the first place.

If it's certain that the Center will become a great asset in the future, instead of trying to protect it with taxes, we should make a call for public investment, start an enterprise that archives original pieces, and sell that enterprise and rights. This way none of the taxpayer's money will be wasted, investors will be free from interference, and manga will be preserved.

With a summary of goals, enterprises and facilities of the Center, the general plan was green lighted on August 21st. An official plan will be submitted at the beginning of September and the Center, which will be a newly constructed or renovated building at a yet-to-be-decided location containing yet-to-be-decided content, will open its doors to the public in FY2011.


  • Nice post.

    The comment by mojix seems the most reasonable to me. I can see the value of an institute for “media arts” (however defined), but I agree that “Art in general, not just manga, is better off being protected by civilians with passion rather than by the government using taxes.”

    Will be interesting to see what happens with this project now that 政権交代 has actually happened…

  • On the whole, I’m not against taxes being used to support the arts although I’d rather they put money in a good, ambitious program.

    Well, well! Looks like PM Hatoyama has put a halt to the plans. We shall see.

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