Motohiko Tokuriki at Tokuriki.com posts a long discussion [ja] of the recent PayPerPost incident at Google Japan. Tokuriki writes that while he does not agree with the PayPerPost approach, there is nonetheless a distinction to be made between the PayPerPost strategy in which funding is openly acknowledged, and the strategy in which it is not; this case came to light precisely because it was mentioned in posts that the bloggers in question were participating in a CyberBuzz campaign.