Bakers and cake makers in Brunei have utilised the blog as a marketing tool to sell their wares. Many are either mothers or working professionals that do part-time baking, display their products on their respective blogs. . It has been a success for many and created a buzz for blog readers and supporters.

The following are some of the bloggers that showcases their products on their respective blogs. Too bad, many are only serving customers in Brunei due to the perishable products.

Pavlova by Bunny

Many of the bakers like Breadstop promote better healthy choices in usage of products for their cakes.  Bunny's Yummies also promotes healthy cooking:

I am into healthy cooking. I do not use any kind of preservatives, artificial flavourings and colourings in my cakes. I use natural flavours and taste from fresh fruits, real vanilla bean, chocolate, coffee and varieties of nuts. I also use less eggs in my cakes, making them healthy alternatives. All products are freshly baked accordingly at times of order and picking-up.

Cupcakes made by Candy

The popular trend of cup cakes around the globe has not escaped Brunei and it has become a favourite among bloggers and their customers. The following bloggers specialise in cupcakes amongst others and provide different creations for their respective customers: Kitchen of Jasmine, Cupcake Paradise, Candy, Sinah Bakery, Sugarush, Taste on Tray, and Warisan Ummi.

Cit's Cupcakes describes her business products:

I do basic decorations on all my products, but i can do decorations according to your preference at an extra cost. I can do novelty cakes, 3-D cakes etc

Sugarush's baker, Underserenity wrote

A few nights ago, after a four hour sleep I woke up from a very vivid dream and was unable to get back to sleep. At 430am what else is there to do? BAKE! Insane, yes probably but anyway I ended up baking a batch of Red Velvet Cupcakes with Cream Cheese Frosting and a batch of Chocolate Cupcakes with Vanilla Buttercream Icing.

Feedback from customers like AnakBrunei wrote:

These cakes are all absolutely scrumptious.. the ones with white ‘grassy’ topping are red velvets with cream cheese on the top and the choc ones are made with dark chocolate I think – not too sweet at all. Let me know if you'd like the contact details of the talented young lady who makes ‘em.