Imagine what 20 million Egyptians could do

Naguib Sawiris's Mobinil is positioned as the leading mobile service operator in Egypt.

Scene & Heard hails Mobinil's inspirational campaign “Imagine what 20 million Egyptians could do.”

We don't know if you guys have heard the new Ad campaign for Mobinil on the radio, but we are honestly impressed!

It hovers on the verge of a Public Service announcement pointing out how much better our country could be if we all worked together…20 million Egyptians could build a thousand pyramids, could clean up Cairo's streets in minutes, could make each others day by just smiling…We honestly have to give it to them for thinking this through and coming out with a meaningful message…

Underneath the message Mobinil smartly points out how those same 20 million Egyptians, were able to get together and do have one thing in common…their all subscribers to their service!

Now if only we could get 20 million of us to get together for a cause…ahhh only in a perfect world!

Ad in Arabic below



  • I always see it otherway around !! 20 millions harassin girls in streets ! 20 millions throwin their garbage in streets ! 20 millions swearin n cursin down streets ! through cars windows for instance! 20 millions are spittin out in streets bardo ! 20 millions unemployed !
    I donno , but due to what w elive in , this is what I only can see ! too bad isnot it !

  • At the same time, the ad says “20 million Egyptian can dig the Suez canal in 6 days.”

    Honestly, I find this insensitive knowing that it was excavated by tens of thousands Egyptian workers in forced labour.

  • Right. So in effect, the only thing we can agree upon is absolute consumerism.
    Yey us!

    On another note – 20 million? 1 out of 4? Sounds a little unlikely to me… but if is true, I cannot begin to imagine the resources diverted into Mobinil’s coffers…

    So i will add another one: If 20 million Egyptians decide to stop paying Mobinil… They can pay Egypt’s external debt in one year.

  • Interesting how not one of the women who feature in the ad is veiled. If the women are supposed to be representatives of Egyptian women then how come, in a country where 80% of the women are veiled, not one veiled woman features in the ad?

  • Redouane

    20 millions Masri keeping the Copts under extreme poverty, humiliation and slander. How nice, the Masri can do anything as long as they put their mind to it. How about instituting Sharia laws, instead masquarading under modern secular culture, mobile phones will help.

    20 million Masri, masters or victims of misinformation?

  • What I actually do believe in currently is that all 3 operators in Egypt are far from reliable. The Egyptian Telecom market has got a huge potential, we’re talking about a market with like 30-40 million customers this is huge and what we’re seeing in real world is not what we should hope for.

    I’m talking reliability – in the first place, innovation, new services, new technologies and pricing.

    The introduction of the iPhone 3G can be truly representative of what I mean .. Is that the best advertisement Mobinil and Vodafone could do ??, Wasn’t that misleading in the first place ?? .. How come they sell the device for the price of an unlocked version anywhere in the world while compromising on GPS, internet connectivity and with a carrier lock ?? … What was more and more surprising is that Egyptians cannot create App Store or iTunes accounts which turns 2 of the main advantages of the device to pure non-sense.

    I really hope for a better future .. And, I’m looking forward to what we can and must achieve tomorrow ..

  • Anwar

    The 20 Million Campaign is brilliant. People under estimate the benefit of telecommunications, especially to a developing country like Egypt. For those that complain about the service of the operators, it is directly correlated to the prices that customers pay (which are extremely low here compared to international standards) and the population density (which puts pressure on the network). Mobinil is doing an amazing job in allowing the Egyptian people to communicate. Now, with this ad, its reaffirming what we as a people are missing – pride in ourselves and what we have achieved.

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