Japan: Popularity of elderly on the rise?

At E.L.H. Electric Lover Hinagiku, blogger y_arim reacts to a news article [ja] in Yomiuri shimbun reporting that popularity of the elderly in Japan is on the rise among young people [ja], writing that he's rarely seen news so gross. “At the heart of the grossness is the fact that this is spoken about just like any other trend,” he writes. “In other words, for young people ‘the elderly’ are the same as tiramisu, tamagochi, and Yumi Adachi — [people] make a big deal about them and they have a boom for a little while, but they essentially end up being something completely trivial.”

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