Nigeria: Impressive Branding · Global Voices
Ndesanjo Macha

Impressive branding in Nigeria, “Etisalat Nigeria witnessed an influx of visitors to its web site as Nigerians sought to reserve special numbers on Etisalat’s network. The website apparently had over 8 million hits in less than one week with thousands already reserving their special numbers on Etisalat’s network. It is now in the the top 100 sites visited in Nigeria!”