Japan: The Success of Saizeriya · Global Voices
Chris Salzberg

Blogger teruyastar draws over 800 bookmarks [ja] with a post [ja] about why Saizeriya [ja], a Japanese fast-food restaurant chain that serves Italian meals, has been so successful in Japan. As reasons for the chain's success, teruyastar points out that Saizeriya's prices are very low (you can buy everything on the menu for 26,000 yen [or 250 USD]), that the chain minimizes the number of kitchen staff by pre-arranging food for meals, and that the company does not advertise at all, drawing customers instead with low prices.