Close

Support Global Voices

To stay independent, free, and sustainable, our community needs the help of friends and readers like you.

Donate now »

Japan: The Success of Saizeriya

Blogger teruyastar draws over 800 bookmarks [ja] with a post [ja] about why Saizeriya [ja], a Japanese fast-food restaurant chain that serves Italian meals, has been so successful in Japan. As reasons for the chain's success, teruyastar points out that Saizeriya's prices are very low (you can buy everything on the menu for 26,000 yen [or 250 USD]), that the chain minimizes the number of kitchen staff by pre-arranging food for meals, and that the company does not advertise at all, drawing customers instead with low prices.

Start the conversation

Authors, please log in »

Guidelines

  • All comments are reviewed by a moderator. Do not submit your comment more than once or it may be identified as spam.
  • Please treat others with respect. Comments containing hate speech, obscenity, and personal attacks will not be approved.

Love reading Global Voices?

Help us understand our readers by completing a quick survey »

Close