Xueyong noticed that Liu Xiang's withdrawal from Olympics has resulted in the loss of 3 billion yuan for his sportswear sponsors. The blogger pointed out that the focus on one or two sport stars reflected that the development of sport in China is driven from the top, not from public participation [1].
China: Sportswear Sponsor
· Written by Oiwan Lam
Categories: East Asia, China, Economics & Business, Sport, Olympics