Uganda: On Looking Whiter · Global Voices
Elia Varela Serra

Tumwijuke of Ugandan Insomniac discusses skin tone issues in Africa after seeing a cosmetic commercial in which Beyonce's skin looks digitally whitened, wondering “Why are our supermarkets filled with cosmetics from Johnson and Johnson that promise to brighten your color and return you to the fairness of your youth?” And she adds “Why, when, how, why did we go back to that place where looking more white was the preferred state?”