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Africa: Cain Prize for African Writing

“Earlier this week, the shortlist for the Caine Prize for African Writing was announced. The contenders…,” reports Rebekah Heacock.

1 comment

  • Every new week, I come to this website and I read about the latest book and or/movie that was written by an African for Africans but am saddened by how inaccesible and expensive a lot of this material is.
    Especially when one stops to consider the huge power and potential that exists to distribute this material via the Internet and/or mobile phones.
    Some of the phenomenal ways I have seen to get books and/or films into the hands of your desired clientele:
    a) If you want to use your current book and/or film as a lead generation tool for your future films, give free copies to your local electric company, gas company, Internet service provider, mobile phone provider and ask them to reward faithful customers with it.
    b) Use the Spiritual Cinema Circle model: This is where, every month, the best films and/or books are selected and mailed to people who pay a fee for monthly membership (maybe membership can be free and money can be collected by advertising on the films and/or the film material).
    c) Marketing via the African blogosphere, web-world and forums
    I think we definitely have a lot of great latent talent all throughout Africa. We just need to turn our focus to marketing.

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