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South Africa: Jacob Zuma – marketer of the year

Categories: Sub-Saharan Africa, South Africa, Politics

Jacob Zuma's marketing strategy works [1]: “But there has been a noticeable shift in attitude amongst (mostly) white, middle class South Africans to a man who used to be famous for kangas, baby oil and homophobia. Jacob Zuma is making one of the most impressive comebacks in South African political history. Whoever is behind this new strategy knows what they are doing.”