Japanese blogger Tokuriki Motohiko at tokuriki.com reviews the book [1] [ja] “Next generation advertising communication” (次世代広告コミュニケーション） by Yokoshima Ryuji [2] [ja]. The book considers the gap between the methods of mass marketing and those of Internet advertising, a gap which, from his one year of experience at the Agile Media Network [3], Tokuriki has felt very keenly.
Japan: Next generation advertising communication
· Written by Chris Salzberg
Categories: East Asia, Japan, Economics & Business, Ideas, Media & Journalism