Japan: Next generation advertising communication · Global Voices
Chris Salzberg

Japanese blogger Tokuriki Motohiko at tokuriki.com reviews the book [ja] “Next generation advertising communication” (次世代広告コミュニケーション） by Yokoshima Ryuji [ja]. The book considers the gap between the methods of mass marketing and those of Internet advertising, a gap which, from his one year of experience at the Agile Media Network, Tokuriki has felt very keenly.