Japan: Next generation advertising communication

Japanese blogger Tokuriki Motohiko at tokuriki.com reviews the book [ja] “Next generation advertising communication” (次世代広告コミュニケーション) by Yokoshima Ryuji [ja]. The book considers the gap between the methods of mass marketing and those of Internet advertising, a gap which, from his one year of experience at the Agile Media Network, Tokuriki has felt very keenly.

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