“In my humble opinion it is necessary that news reporters reflect seriously on the kind of news they offer to society. When absence of facts starts to become rule rather than exception in the news, who do we serve as communicators? Consumers? With no facts or objectivity in addressing the various issues that concern our societies, can we continue to call news what we publish on the newspapers and other media?”. Bayano Valy [pt] asks what should be considered fit for the news.