Africa: Applying long-tail to the African mobile space

White African discusses “applying the long-tail to the African mobile space” ^[1]: “What Ken is getting at is an important concept, one that too many of us forget as we generally have access to the more powerful phones. Whether it’s dealing with NGO-related initiatives, or traditional business projects, we need to be reminded that creating platforms for the lowest common denominator will have the greatest impact in the shortest amount of time.”