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Japan: Advertisers abandon print, move online

Japanese blogger and journalist Fujishiro Hiroyuki at Gatonews summarizes results [ja] from a report [ja] issued by Japan's largest on ad agency Dentsu on advertising sales in Japan over the year 2007. The figures indicate a shift away from newspapers and magazines and toward online media: compared to figures from 2006, advertising sales in print plunged to 94.8% over 2007, television remained roughly constant at 99.1%, and Internet climbed to 124%. (Note: see also a post in English at Joi Ito's lab blog.)

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