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Brazil: Is it time to become media?

Cardoso [pt] is one of the bloggers invited to speak about “The blogs phenomenon – is it time to become media?” on an international summit of digital communication taking place in March in Brazil. He says that this event is important because “blogs are being recognized as “something” (what this something is depends on each one), and the advertising market wants to hear us. I hope that, after this, the relationship between [advertising] agencies and blogs will be based on RESPECT, not on intimidation, as it occasionally happens to be”.

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