MLOG [1] [pt] comments on a recent research showing that, in Sao Paulo, consumers in classes C, D and E – the middle class, the working poor and the poorest of the poor – have turned to e-commerce more than those in classes A and B. “Cheers to democratization, access and popularization of computers and to the Internet!”
Brazil: Lower socio-economic classes and e-commerce
· Written by Paula Góes
Categories: Latin America, Brazil, Economics & Business, Technology