Cynthia Semírami [pt] comments on the latest Global Gender Gap Report by the World Economic Forum covering a total of 128 countries, representing over 90% of the world’s population. Brazil is 74th position in the ranking: “It is interesting to note that women are the expressive force behind social movements, but rarely ascend to positions of leadership, or go directly into politics. Changing this situation is fundamental to have gender equality”.
Written byPaula Góes
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Liberated Advertising? The Exploitation of Women in the West
The irony of women’s liberation in western societies is a deeply imbedded form of mental slavery that is hostage to sexist advertising, a hugely profitable cosmetic (from gels to surgery and wire-bras to stilletos) industry, and the widely held notion of progress by “comparison” with the sorry state of women in the third world.
Women are meek, servile, wretched, abused, housemaids….in the other/Eastern societies. In the West, they speak in a masculine tongue/harsh/gravel voice, they are “equal” to men, they work outside the home, they smoke, drink, take drugs, shave their legs and armpits in ritual fashion/fashion ritual, wear make-up their entire lives, wear restrictive underwear, and are made to sell everything from cars to razor blades through their physical nakedness. Now in the globalizing convergence of progress the mysterious separateness of men and women that constituted the most beautiful aspect of humanity is being diluted by Body Shop, an obligingly carbon-neutral guilt free removal of layers of difference and a plastering of organic make-up that will enslave all women as made-up gloss at the altar of those asexual objects, the Gods (Godesses?) of Equality.