Vincent Maher is live-blogging from Africa Media Leadership Conference 2007 [1]: “Daka, telling the personal narrative of his radio station, emphasizes that audience research is the most important thing in starting a new radio station. In the rural areas, he jokes, if a man doesn’t own a radio and a bicycle he won’t find a partner for marriage. The research they did in the beginning helped developed the business plan.”
Zambia: challenges and solutions for independent broadcasters
· Written by Ndesanjo Macha
Categories: Sub-Saharan Africa, South Africa, Economics & Business, Media & Journalism