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Zambia: challenges and solutions for independent broadcasters

Vincent Maher is live-blogging from Africa Media Leadership Conference 2007: “Daka, telling the personal narrative of his radio station, emphasizes that audience research is the most important thing in starting a new radio station. In the rural areas, he jokes, if a man doesn’t own a radio and a bicycle he won’t find a partner for marriage. The research they did in the beginning helped developed the business plan.”

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