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Tunisia: Baklava Newspapers

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This is an ad which appeared in a Tunisian paper, urging readers to subscribe in return for a package of almond baklava. Blogger Boudourou has something to say about this ad in this post (Ar), entitled the Press of Baklava.

نظرا لخصائصها المثيرة للأعصاب أصلا و قدرتها العجيبة على رفع معدلات السّكر و ضغط الدم لدى القراء فجريدة أخبار الجمهورية تدعّـم الفاعلية متاعها بكيلو بقلاوة سيبار , و ما نعرفش اذا كان هذا داخل في نطاق البيع المشروط او في نطاق التقنيات الحديثة للتسويق…
على كل حال بادرة طيّبة تفتح المجال أمـام المنافسة و اكتساح الأسواق و تخلّينا نأملو في ما خير , من قبيل “مع هذا العدد اطلبو الملحق و كعبة الغريّبة ” أو ” صحفة عصيدة للي يعمل اشتراك قبل المولد” “و الاّ “مرتك باش تولد ؟؟اعملها اشتراك و اربح الزرير بلاش”
Due to its characteristics which effect the nerves, and its strange ability to raise diabetes and blood pressure amongst its readers, Akhbar Al Jumhouriya newspaper promotes its effectiveness with a package of Baklava. We don't even know whether this falls within the terms of conditional sale or whether it is as part of the modern techniques of marketing…

At any rate, it is a good move which opens the door for competition, overtaking the market and makes us aspire for better things such as “with this issue ask for the supplement and a free cake” or “more dessert for whoever subscribes before the Prophet's Birthday” or “Is your wife expecting? Subscribe now and win a gift for free.”

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