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Guatemala: Touristic Image from the Outside

Categories: Latin America, Guatemala, Travel

Voces de Guatemala [ES] recalls the debate regarding the new logo and slogan promoting tourism in Guatemala. Roberto Lone recently picked up a brochure in a consulate in the United States and wondered how his country is still being seen from the outside [1]. One commenter was adamant that the brochure lacked photos of modern buildings and highways because many foreigners still see the country as rustic.