Guatemala: Touristic Image from the Outside
Written byEduardo Avila
Voces de Guatemala [ES] recalls the debate regarding the new logo and slogan promoting tourism in Guatemala. Roberto Lone recently picked up a brochure in a consulate in the United States and wondered how his country is still being seen from the outside. One commenter was adamant that the brochure lacked photos of modern buildings and highways because many foreigners still see the country as rustic.
Written byEduardo Avila
