India, Pakistan: Google and Local · Global Voices
Neha Viswanathan

I, Me, Myself on how even as organisations cater to an international audience, they don't always get the local preferences right. “The text on the Google Pakistan page in Punjabi has been written in the Gurmukhi script, which most Punjabis in the Pakistani part of Punjab can not read (except, perhaps, some members of the small Sikh community there). Most of them read and write the Punjabi language in the Shahmukhi script.”