Trinidad & Tobago: Globalisation – what me, worry?

The hoops he's being made to jump through by the two large multinational banks where he's trying to open accounts, reminds Trinidadian blogger Seldo (who recently relocated to San Francisco from London) why he doesn't worry too much about globalisation: “Humanity is a lot more resistant to homogenization than we think. McDonald's has to serve salads in the UK and can't serve beef in India. Multinationals that ship their call centres to India discover that cultural and linguistic problems cause customer satisfaction rates to plummet. Coca-Cola has to change its recipe in every nation it goes to. Globalization is self-limiting.

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