Russian Marketing Blog writes [1] about iVAN, a strange new Russian magazine: “Most of magazine’s article are dialogues between Ivan and experts in six areas: photo, video, audio, computers, play consoles, home cinemas, cars, gadgets and mobile phones. ‘Ivan follows the search algorithm of a typical college educated, 25-45 aged male’ – editors claim referring to hundreds of consumer behavior and ethnographic research.
Russia: New Magazine
· Written by Veronica Khokhlova
Categories: Eastern & Central Europe, Russia, Media & Journalism