Russia: New Magazine · Global Voices
Veronica Khokhlova

Russian Marketing Blog writes about iVAN, a strange new Russian magazine: “Most of magazine’s article are dialogues between Ivan and experts in six areas: photo, video, audio, computers, play consoles, home cinemas, cars, gadgets and mobile phones. ‘Ivan follows the search algorithm of a typical college educated, 25-45 aged male’ – editors claim referring to hundreds of consumer behavior and ethnographic research.