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Russia: New Magazine

Russian Marketing Blog writes about iVAN, a strange new Russian magazine: “Most of magazine’s article are dialogues between Ivan and experts in six areas: photo, video, audio, computers, play consoles, home cinemas, cars, gadgets and mobile phones. ‘Ivan follows the search algorithm of a typical college educated, 25-45 aged male’ – editors claim referring to hundreds of consumer behavior and ethnographic research.

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