Dominica: Respect the Caribbean consumer
Written byGeorgia Popplewell
Kenny Green of Dominica berates multinational companies for failing to create advertising and marketing campaigns that specifically target the Caribbean consumer, reserving some praise for Irish telecoms services provider Digicel: “I would love to see some multinational, be it LG or Pepsi or Starbucks or someone credible actually show Digicel type interest in dominating a product or service in this region. They'd be surprised by both the related kickback into their ethnic market perceptions (and revenue) in first world markets and also the kind of revenue they can make from intelligent delivery of quality to Caribbean people.”
Written byGeorgia Popplewell
