“There is a big need to re-brand the Middle East. Not just to change the bad image we have in others minds, but also to change the bad image we hold for ourselves inside. And maybe this would be one of the most efficient steps towered resolving the most complicated conflicts in mankind history,” Wael Attili said [1].
Jordan: reBranding the Middle East!
· Written by Haitham Sabbah
Categories: Middle East & North Africa, Jordan, History