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South Africa: great year for Mail & Guardian Online

Categories: Sub-Saharan Africa, South Africa, Media & Journalism, Technology

Mathew Buckland writes about the success story [1]of the South Africa's Mail and Guardian Online, “It’s also been fantastic to see the revenues of the site grow to where we were a profitable division last year for the first time in our 11-year history — and it looks like this year we’ll even beat what we did last year. In fact, revenues have increased four-fold over the last two years after we overhauled our online sales strategy about two years ago.”