Mathew Buckland writes about the success story of the South Africa's Mail and Guardian Online, “It’s also been fantastic to see the revenues of the site grow to where we were a profitable division last year for the first time in our 11-year history — and it looks like this year we’ll even beat what we did last year. In fact, revenues have increased four-fold over the last two years after we overhauled our online sales strategy about two years ago.”